Newurban are leading UK designers of high quality, extremely stylish and very commercial hats. Specialising in traditional trilby hats and flat caps for the young and trendy.

Newurban creates super stylish collections of hats. With unisex designs based on the classics, Newurban hats are served with a street style edge by updating traditional shapes with a clever use of interesting fabrics and detailing. Crafted in a selection of luxury fabrics and materials, the extensive product range covers the key trends and colours for each season whilst retaining a classic feel. Styles and shapes range from the traditional and vintage feel end of the scale with Newurban’s signature trilbies and flat caps through to fresh, on-trend styles.

Born in 2002, Newurban has gone from strength to strength and is continuing to grow and make a firm impression on the specialist British hat market. Although Newurban is a fresh, relatively new brand, the company was formed by Allon Zloof using the knowledge and impressive business heritage built up from a more traditional family accessories firm. By adapting and updating these sound business foundations for a younger and more current market, a brand new generation of hats were born – Newurban.

Feeling unfulfilled with his career in the legal profession, Allon jumped at the chance to embark on a more creative path when his father asked him to look after the family accessories business. “Throughout my childhood, I would go to work with my father in school holidays, so I had already been immersed in that type of work. On the first day there I knew that I wouldn’t be going back to work as a solicitor. I had been feeling frustrated in the law and craved a more creative career and this felt much more rewarding”. When Allon’s father retired in 2002, the established hat company changed direction to concentrate on a younger more fashion-forward market, and so Newurban was launched.

Newurban set out to produce traditional hats but for the non-traditional urban market , trendy yet commercial but always representing great value, so the brand name was devised to reflect this image.

Allon soon found that his legal background brought many advantages to the fashion business as he prides himself in the fact that meticulous and great attention to detail is paid at every step of the way. Joining the fashion industry from a more business orientated background also means that Allon fully understands the importance of supply. “It’s no good having the best product in the world that is in great demand, if you cannot fulfill your orders. Also, the quality of each item must be as high as possible each and every time and that is something we pride ourselves in”.

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