Myla was founded in 1999 as a lifestyle concept offering a beautiful collection of luxury lingerie, sleepwear, swimwear and an exclusive range of bedroom, The aim was to allow women to indulge their love of luxury in every area of their life including the bedroom, and empower them to look and feel sexy and beautiful.

Lingerie to capture your mood and celebrate the different sides of your personality. From the boardroom to the bedroom, Myla encapsulates the many facets of femininity. Glamour, seduction and refined elegance are at the heart of all we create - all underpinned by fabulous craftsmanship.

New each season, our collections are created by a talented team who have their fingers on the fashion pulse, which translates into designs that are exquisitely original. The result is lingerie that is both classically timeless and effortlessly on trend. When you wear Myla, you'll ooze confidence from top to toe!

Founded in fashion

London's uber-cool Notting Hill was the setting for Myla's first store, which opened in 1999. Initially renowned for gorgeous lingerie, Myla's fame spread with an exclusive range of innovative toys created by world-leading designers. Seductive and just begging to be touched, these sophisticated playthings could soon be found on display in art galleries and on coffee tables, not hidden away in a drawer.

Myla was then invited to open a concession in Selfridges and swiftly became one of the store's best-selling lingerie brands. Further boutiques followed in all of London's most fashionable districts: Walton Street, South Kensington; Kings Road, Chelsea; and Burlington Gardens, Bond Street.

By 2004, our brand went international with the opening of our first stateside branch, on New York's Upper East Side. Myla received a further stamp of approval with a concession in London's most famous department store, Harrods.

Today, Myla is one of the UK's leading luxury brands, with 14 boutiques and concessions. This year alone has seen impressive expansion, including a new boutique at Canary Wharf and a new flagship store in The Village at London's Westfield shopping centre. And Selfridges just can't get enough of us either, giving us an even bigger and better presence in store.

We also have a thriving online, mail order and wholesale business, with thousands of very satisfied customers all over the world.

Sexy in the city

In our first year, Vogue featured our brand in their hallowed pages every month, placing us firmly on the fashion map. Since then, we have attracted many secret admirers in the celebrity world. Kate Moss came to us for bespoke lingerie, while our famous lace and freshwater pearl G-string memorably put a smile on the face of Sex and the City's Samantha. And when Nicole Kidman and Reese Witherspoon were in town recently, they knew there was only one place to come for lingerie that puts the 'A' in A-list.

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